Ok, it is time for another sales formula, I mean who doesn’t love a good sales formula. Am I right 🙂 I’ve mentioned before my go-to sales formula is PAS (Problem Amplify Solve), it’s quick and easy and has a load of great psychology to move a sale forward. Good, now we have gotten that … Read more
All Business glory is found in the GAP all hail the GAP. The GAP I hear you Say. WTF is the GAP. Nope, I am not talking about the clothes store obviously. The GAP is a very special place. A place that most people don’t like. In fact they often want to get rid of … Read more
I am often asked what is the best way to craft sales copy. Well, obviously there is no right or wrong answer, different situations require different solutions. However, there is one formula that I reach for first because it is so versatile. It Works For… Sales Copy Sales Letters Adverts Webinars Video Sales letters Stories … Read more
In order to get people to buy from you, there are a few obstacles that need to be crossed. First, you have to build all of the three trusts. The 3 Trusts. They trust you. They trust your business. They trust your product or service. They trust you – they have to believe that you … Read more