Let me ask you a question… If you could have any one business advantage what would it be? It is an interesting question, right? Legendary Copywriter Gary Halbert once asked this question about business to a group of people who were at his seminar. To make his point he used the idea of a restaurant … Read more
It is a funny thing about business, but the more you have control over a thing, the more power you have over, which in turn gives you greater and greater advantages. Let’s take the numbers we track in business. The thing is accounting aside most businesses are if I have seen anything over the last … Read more
Why I hear you ask? It’s a bold opening statement you will have to agree. However, there is a reason why I say this. I know most companies have a marketing budget of some sort. It might even seem on the surface of it like a sensible idea. After all don’t we need to spend … Read more
I am often asked what is the best way to craft sales copy. Well, obviously there is no right or wrong answer, different situations require different solutions. However, there is one formula that I reach for first because it is so versatile. It Works For… Sales Copy Sales Letters Adverts Webinars Video Sales letters Stories … Read more
There are only three ways to grow a business. If you have not been exposed to this idea you are probably saying right now that that is totals B.S. but bear with me and I will prove it. This is the bit where most people would give you some longwinded, drawn-out, round about way of … Read more
There is an idea long know to psychologists the world over. That is… What we focus on expands! The more we focus on a thing the more it fills our world. The more we focus on it the more it distracts us. We can use this notion for good, or for our downfall. The thing … Read more
We have all heard the expression your network is your net-worth, and although it is a cliche well it is that way for a reason. The quality of our lives is often interlinked with the qualify of the people around us. People are usually our biggest source of pleasure or our biggest cause of pain. … Read more
In order to get people to buy from you, there are a few obstacles that need to be crossed. First, you have to build all of the three trusts. The 3 Trusts. They trust you. They trust your business. They trust your product or service. They trust you – they have to believe that you … Read more
As we try to improve ourselves and our businesses we are going to be faced by two consistent problems. Figuring out what we don’t know that we need to know. Figuring out how to acquire that skill once we know what that skill is. The first part will take some detective work on our part. … Read more
On this page you will find a number of insights that can if understood radically transform you and your business. You will be introduced to Nick & Dave and those two guys might actually change the way you see your world. For that matter it might just change your life! Before we get to those … Read more