If you have a business that employs anyone you know that can be a mixed bag. On the whole, employees come in all shapes and sizes. Some good, some bad, some downright awful. The thing is you have a job needs doing you need someone to do it. A vacancy becomes available so you like … Read more
All Business glory is found in the GAP all hail the GAP. The GAP I hear you Say. WTF is the GAP. Nope, I am not talking about the clothes store obviously. The GAP is a very special place. A place that most people don’t like. In fact they often want to get rid of … Read more
Not all employees are created equally… But we knew that right? Employees come in all shapes and size some good, some bad, some awesome. The thing is for most businesses it is a lottery, if you get lucky you get a good one, if you get unlucky then them’s the breaks. The thing is I … Read more
Hopefully, by now we have all heard of a USP (Unique Selling Proposition). It is an extremely useful tool to differentiate us from our competition. Good! But have you heard, or did you know that there is an even more important USP than the one already mentioned? We call it the 2nd USP! Before we … Read more
Ok, so I know everyone has a list of the essential business book. So I know there is no right or wrong answer as to which books are the best. Etc etc etc. That said most of the people who compile these list only ten to recommend from the limited amount of books they have … Read more
How to come up with a million-dollar business idea in 60 seconds or less. A bold claim I know. OK, first things first I am going to make this simple and short. To be honest, if you want to get good at this, well actually we will save that to the end of this post. … Read more
People often look at their competition as the enemy. This thinking is wrong! Why? I hear you ask, surely after all they are the ones who are vying to steal our customers away from us. Well, that may be so, but you should not think in those terms if you want to play the game … Read more
Yeh, Yeh, everyone tells you that you should have a vision. Hell, even the Bible tells us… Without a vision, the people perish. That is all well and good, but for too many of us a vision is an abstraction an idea put forth by motivational speakers that sounds good in theory, but for many, … Read more
There is a quick go-to tool that I use when I need to get a quick insight into growing a business. When you speak to most business owners they are always good at spotting the problems that they have. The obstacles that they face. Some are great at figuring out what new opportunities they might … Read more
Let me ask you a question… If you could have any one business advantage what would it be? It is an interesting question, right? Legendary Copywriter Gary Halbert once asked this question about business to a group of people who were at his seminar. To make his point he used the idea of a restaurant … Read more