People often look at their competition as the enemy. This thinking is wrong!
Why? I hear you ask, surely after all they are the ones who are vying to steal our customers away from us.
Well, that may be so, but you should not think in those terms if you want to play the game of business on your terms.
You should use your enemy (competition) as a method to improve yourself.
They are there as a contrast. A thing to measure yourself against.
If we are smart we figure out what they are doing all the way down to the nitty-gritty details. We figure out where they are stronger, where they are weaker than us.
Where they are weaker we can be happy (for now) that we have an advantage.
Where they are better than us we use it as an opportunity to improve and then, do it better than them.
It gives us an opportunity to reflect, to make us sharper to see where we are dropping the ball. Figure that out not in a resentful way, but a way that we can make constant little improvements for yourself.
What if you can’t do it better?
Do it differently. Separate yourself by making your offering different to everyone else. Find a “Blue Ocean” you can play in. Where the competition is no longer there.
There are always new opportunities to explore if your competition in one area is too strong.
You try and look for games that you can win. Rather than being beaten down by an unconquerable enemy.
Bruce Lee called this “The art of fighting without fighting”
Use your competition to keep you sharp, make you better, or make you pivot and get creative.
Competition is only competition if you are fighting the same fight.
Choose how to fight a different, smarter, better, more enlightened fight.
Better yet don’t fight at all.
“The supreme art of war is to subdue the enemy without
fighting.”
Sun Tzu
How can you use your competition not be in competition?
If you want to find out ways to be better and fight winnable fights or study the art of business fighting without fighting you might like to click HERE